EBay Live 2008 Chicago:
May It R.I.P.
The Loss Of A Community
SurvivingEbay.com News, June 27th, 2008, Vol 1, No 4
Learn to Earn on EBay and Beyond, Sally Olson
As negative as this newsletter sounds, there are reasons to be positive.
QUOTE FOR June 27, 2008
The Chinese symbol on the left is for "Crisis" and the symbol on the right is for "Opportunity". You control your destiny.
Which do you see: CRISIS or OPPORTUNITY?
Sally Olson
THOUGHTS WORTH THINKING
In some ways, this is the least informative newsletter I have put out and I promise to remedy that in my next newsletter around June 15th.
I want to state for the record that I am still a very big "EBay Fan". Also, there were many people who attended eBay Live 2008 that had a great time and enjoyed the classes. Also, in many ways, the changes that eBay has devised are on some grounds improving the buyers and sellers experience.
The value of this newsletter for you is to give you an opportunity to get a glimpse of eBay Live 2008 and hopefully come to the realization that "EBay is on a different path than it's present sellers".
A new design for listings was announced which will go into effect in 2009 or earlier. Many of the top powersellers at eBay feel this will take away the "down home" charm that many of the listings have today. We'll have to wait and see if the rumors are true. One thing for sure, Listing design will be somewhat limited.
This was my first eBay Live and I was totally disappointed in the event. At first I thought it was me. I must have missed something. But, after reading 10 different blogs of people that have attended all of the eBay Live events and watching numerous YouTube videos (YouTube search: eBay Live 2008), I see I was not alone. The blogs are sprinkled with words like: sad, a complete disaster, poor, ho hum, cheap and downright a waste of time. Unlike me, all of these critics had attended all of the eBay Live Events. I believe now that I witnessed the beginning of the loss of the eBay Community.
Meet and Greet - Sponsored by Skip and Karen McGrath - A+++ THE BEST!!
My eBay Live experience began with a Meet and Greet on Wednesday night at the Hyatt, sponsored by Skip and Karen McGrath, www.SkipMcGrath.com - also known as the Auction Sellers Resource. It was a blast and I got a chance to meet several people who had purchased my online learning tutorials and subscribed to my YouTube videos. I am talking about this experience because it is the one and only thing about eBay Live 2008 that was worth it’s weight in gold. Meeting other Powersellers. I collected tons of business cards and both me and my friend met the most wonderful people from all over the country, Canada and Europe. Thank you Skip and Karen McGrath.
Registration
2-Minutes to Register - No Lines - An Omen on Attendance.
There were no registration lines as shown in the photo. It took me all of 2 minutes to register and get a Powerseller tote bag. I didn’t realize that this was a precursor to how few people actually attended the event.
EBay Live Classes
This is the wildest video taken at eBay Live 2008 and many in the room were applauding this man's audacity to speak up.
Short Video of a Class
There seemed to be many classes but many were repeated 3 times and most were taught by the same people. 88 million members and only 35 people qualified to speak?
The rooms were so large in some that you couldn’t even see the speaker. There were endless PowerPoint presentations with the speaker talking straight off the slides. No one was selling videos of the classes so that you could order and get a class you missed.
Another item worth discussing was the lack of content. EBay really isn’t that hard to understand. It is the nature of selling on eBay- find something to sell and list it. Sure there are tricks and special helpful tools, but I felt like I was attending a poorly written eBook. Many of the speakers do not even actively sell on eBay anymore. Where were the demonstrations? Where were the speakers hand outs? What happened to creativity and innovation?
When I was a professional photographer, we would go to a talk on how to take family portraits, and they would have an actual sitting and go through the process step by step. I always learned something I could take home. Something I could be excited about having learned. Of the 5 courses I attended, this did not happen.
The Trade Show
Where Is Everyone?
When I first entered the “Trade Show” area with all the booths, I saw that about 20% of them were empty. EBay filled the entire middle of the hall with category booths like Feedback Center, How to Improve DSR’s, Security and Trust, Education.
Splattered along the sides were “eBay approved” vendors. Booksellers, PESA, and some wholesalers that looked like they sold to dollar stores. There were some interesting photography table tents for sale, but no live demonstrations such as how to photograph jewelry, what camera to use and which settings worked the best. Just a guy standing there showing you the light bulbs inside the table tent.
The floor was empty with only about 200 people wandering aimlessly through the boring booths.
I stopped by PayPal booth and asked them a couple of questions about disputes. Their answer was – “Gosh, we don’t know. We don’t like to interfere with disputes between buyers and sellers.” Hmmm. My friend who came with me had her eye open for some PayPal guy who was handing out $10 bills. She found one and captured the $10.00.
Trust and Safety had the same vague remarks. “Gosh, we try to do our best”. At which time I offered to work for them 8 hours a week online and said I could clean off those bad listings, specifically the “Classified Ad” format, in a month. “Gosh, we’ll have to look into the problem”.
It was 1:00PM. I went home for the day.
The Keynote Speech
For the collective good of all 84 million active users. He said their decisions were made based on what is good for all of us. Father knows best attitudes.
The next day I went back with my friend to attend the Keynote speech. Fearing it would be standing room only, we arrived early. A new President and CEO of eBay, John Donohoe. This had to be good. I expected an announcement about something that would pick up my sagging selling disposition.
There were free donuts. Now that looked promising! But, we couldn’t get the free donut we wanted. We had to go to table 10 and could not get the donut I wanted on table 5 until the other tables were empty of donuts. People shoved and growled. I got a cheap chocolate donut and whoever came much later got the coconut donuts on the 1 st table.
We sat down and waited for John Donohoe. President and CEO of eBay. He wore a powder blue eBay shirt which didn’t fit him – sort of hung off his arms. It was at least 2 sizes too big. I think this was his effort to look casual – you know, a nice guy like you and me.
As he talked, his body language said everything. His arms raised, fingers spread – a “I know more than you” pose that he assumed over and over. He introduced his mom, dad, wife and sister. Showed us pictures of himself when he was little. He repeated the statement “We’ve made these changes for you” at least 8 times. I felt he had been condescending and not in any way in touch with the real sellers who were in his audience.
After him there was a 5 foot “Katie Couric styled” Lorrie Northington, head of the eBay Marketplace. At least her powder blue t-shirt fit her. She talked ad nauseam about dog pictures she had purchased on eBay. We were “treated” (and I use the term loosely) to several videos of successful sellers.....I felt terribly unsuccessful. How were they picked? One, of course, was the woman that sold her the dog pictures.
She briefly mentioned feedback changes which caused the entire group of at least 3,000 attendees to boo. I heard later this was the loudest booing crowd ever at a Keynote speech. She kept saying, we’ve done this FOR YOU. “Come on guys”. Arms raised, fingers spread, I wondered if she and John had practiced together. It was so sad. It was like parents talking to their children explaining how they know better. They know things that they can’t even tell us because we, the lowly sellers just wouldn’t understand.
Once the speeches ended, they left – never to be seen again. They didn’t go to the trade show floor and greet people and just say thanks for sticking with us. They did participate in a couple of executive lunches and handed out some awards, but "no mingling on the Trade Show Floor" with a common folks.
There was one announcement they made for Powersellers. If you get 4.9 DSR on everything will get 20% discount. Wow, I can’t wait.
Freebies At The Trade Show
The rest of the day we spent at the trade show grabbing freebies. That was fun. USPS had super gifts including calculators, tool kits and tote bags. Who would have guessed? They were more fun and informative than any of the other eBay booths. In the picture above, my friend is getting her badge scanned at a trade show booth. We sometimes had to do that in order to get the free stuff.
In Conclusion
Everyone I talked to said eBay Live had only 6,000 registrations, which is a small turn out compared to previous years of 10,000 and 15,000 people. The registration lines were empty, the trade show was all but empty and the classes had about 300 people tops attending them. There was less of everything compared to other eBay Live events so I was told. Less booths, fewer classes, cheaper dinner of chicken and Lasagna at the closing Gala, fewer eBay employees, and most importantly fewer eBay sellers.
I believe all of this to be a precursor for where eBay is going in their buying and selling strategies.
They want large sellers like buy.com who are now listing 500,000 items a day. The smaller sellers that have made eBay a good bet on the stock exchange are now being traded off for the shopping mall seller.
Something caused them to be uncomfortable with the common everyday seller like myself. Why else would they skip out through the back door and not walk up and say “Thanks for selling on eBay.” ?
I ran across this free download and want to share it with you. It is great for all levels of Photoshop Users. Loaded with tips and tricks. It is selling on eBay right now for $49.95. It is 295 pages long and loaded with goodies.
If you are into "photoshop" or just beginning, you will find some very useful information to improve your Photoshop skills.
If you missed the last newsletter click here: June 12, 2008
Thank again.
Sally Olson
6021 N Kenmore
Apt 201
Chicago, IL 60660
773-636-6882